Instagram Earnings Calculator
Wondering what to charge for a sponsored post? This gives you a starting number from your follower count, then adjusts it for how engaged your audience actually is.
The rough rule of thumb is about $10 per thousand followers for a single sponsored post, then we scale it by your engagement against a 3% baseline — an audience that actually likes and comments is worth more to a brand than a big-but-quiet following. These are estimates that vary a lot by niche, region, and how tightly your audience matches the sponsor.
How it works
The common back-of-the-envelope rate is about $10 per thousand followers for one sponsored post. So 50,000 followers points to roughly $500 as a baseline — a figure many creators use as their opening ask before any negotiation.
Raw follower count only tells half the story, so we scale that baseline by your engagement rate against a typical 3% mark. A smaller account whose audience actually likes and comments is often worth more to a brand than a bigger, quieter one.
You get a midpoint plus a likely range, since real deals rarely land on a single number. It all runs in your browser. These figures vary a lot by niche, region, and how well your audience matches the sponsor's product, so use them as a floor for the conversation.
Frequently asked questions
Is $10 per thousand followers a hard rule?
No, it's just a widely cited starting point. Beauty, fashion, and finance creators often command more, while broad lifestyle accounts may get less. Your engagement, content quality, and how niche your audience is all push the real rate up or down.
Why does engagement change the estimate?
Brands pay for attention, not just reach. An account with 3% engagement gets its baseline; double that and the tool doubles the estimate, because active followers who like, save, and comment deliver far more value than passive numbers.
Should I charge more for Reels or a whole campaign?
Usually yes. This estimates a single feed post. Video Reels, multi-post packages, exclusivity clauses, and usage rights for the brand's own ads all justify higher rates, so treat the number here as a per-post baseline to build on.