Bounce Rate Calculator
Work out bounce rate from your sessions and estimate conversions from the visitors who stayed.
Average — this is a normal band for many content and blog pages.
Bounce rate is single-page sessions divided by total sessions. A bounce isn't always bad — someone who reads your answer and leaves still got what they came for. The conversion-adjusted figure applies your conversion rate only to the sessions that stuck around.
How it works
Bounce rate is the share of visits where someone landed on a page and left without going anywhere else. Divide single-page sessions by total sessions and multiply by 100 — so 640 single-page sessions out of 1,600 total works out to a 40% bounce rate.
A high bounce rate isn't automatically bad. If a visitor reads your answer and leaves satisfied, that still counts as a bounce. Context matters: a blog post or a quick-answer page will bounce more than a multi-step checkout, and that's normal.
The conversion-adjusted note applies your conversion rate only to the engaged sessions — the ones that didn't bounce — since those are the visitors with a real chance of taking the next step. It's a rough way to connect stickiness to outcomes.
Frequently asked questions
What's a normal bounce rate?
It varies a lot by page type. Content and blog pages often sit in the 40–70% range, while landing pages built for a single action can run higher. Compare against your own pages rather than a universal number.
Is a low bounce rate always better?
Not always. If your page is meant to answer one quick question, a visitor leaving happy is a win even though it registers as a bounce. Look at bounce rate alongside what the page is actually for.
How does this differ from exit rate?
Bounce rate only counts sessions that started and ended on the same page. Exit rate counts any session that left from a page, even if the visitor viewed several pages first.