CTR Calculator
Calculate click-through rate, or solve for the clicks or impressions needed to hit a target.
Click-through rate is clicks divided by impressions, times 100. A CTR of 2.5% means 25 out of every 1,000 people who saw the result actually clicked. Flip the mode to work backward from a target.
How it works
Click-through rate is clicks divided by impressions, multiplied by 100. Enter how many clicks and impressions you got and the tool returns the percentage — for example, 50 clicks on 2,000 impressions is exactly 2.5%.
Sometimes you already know the CTR you're aiming for and want to plan around it. Switch the mode and the tool works backward: give it a target CTR plus your impressions to estimate clicks, or a target CTR plus a click goal to see how many impressions you'll need.
It works the same for search listings, ads, or email subject lines — anywhere something gets shown a certain number of times and a fraction of people act on it.
Frequently asked questions
What counts as a good CTR?
It depends heavily on context. Organic search results in the top spots can see double-digit CTRs, while display ads often sit well under 1%. Compare against your own history rather than a universal benchmark.
What's the difference between an impression and a click?
An impression is one time your listing or ad was shown. A click is when someone actually taps through. CTR is the ratio between the two.
Can CTR be over 100%?
In a clean setup, no — you can't have more clicks than times you were shown. If you see that, impressions are probably being under-counted or clicks are being double-counted.