Keyword Density Calculator
Check how often a keyword appears in your content and what percentage of the words it makes up.
Aim for a light touch — most SEO folks keep a main keyword around 1–2% and let related words carry the rest. Stuffing the same phrase over and over reads badly and can backfire.
How it works
Density is simply how often your keyword shows up divided by the total word count, expressed as a percentage. Paste your text, type the keyword or phrase you're targeting, and the tool counts exact matches — including multi-word phrases — then works out the percentage.
As a sanity check: a keyword that appears 5 times in a 500-word article lands at exactly 1.0% density. That's a comfortable range. Most writers keep a primary keyword somewhere around 1–2% and let genuinely related words carry the rest of the meaning.
The top single-word list below shows which words dominate your text overall. It's a quick way to spot accidental repetition or to see whether the words you care about are actually showing up as often as you think.
Frequently asked questions
What's a good keyword density?
There's no official target, but roughly 1–2% for a main keyword is a common, safe range. The goal is to sound natural — if a human reader would notice you repeating the same phrase, you've probably gone too far.
How are multi-word phrases counted?
The tool matches the full phrase in order. So 'cold brew' only counts when those two words appear next to each other, and each match adds two words toward the density figure.
Does punctuation or capitalization matter?
No. Matching is case-insensitive and ignores punctuation, so 'Coffee,' and 'coffee' count as the same word.