Conversion Rate Calculator
Calculate conversion rate from conversions and visitors, with an optional revenue estimate.
How it works
Conversion rate is the share of visitors who do the thing you want — buy, sign up, book. It is conversions divided by visitors, times a hundred, and it is the pulse of any funnel.
Small movements matter a lot here. Lifting a rate from 2 to 3 percent is a 50 percent jump in results from the same traffic, which is why optimization work pays off.
Add a value per conversion and the tool also projects total revenue, turning an abstract percentage into a dollar figure you can act on.
Frequently asked questions
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors and multiply by 100. Twenty sales from 1,000 visitors is a 2 percent conversion rate.
What counts as a conversion?
Whatever action you are measuring — a purchase, a signup, a form submission, a download. Define it clearly so the rate stays meaningful over time.
What is a typical conversion rate?
For ecommerce it often sits around 2 to 3 percent, but it varies widely by industry and traffic quality. Track your own trend rather than chasing a benchmark.