CPC Calculator
Calculate cost per click from ad spend and clicks, or solve for any of the three.
Fill in any two fields and the third is worked out for you. Leave the value you want to solve for blank.
How it works
Cost per click is what you pay, on average, each time someone clicks your ad. It is total spend divided by clicks, and it is the number that decides how far an ad budget really stretches.
Because the three figures are linked, knowing any two gives the third. Enter spend and clicks for CPC, or set a target CPC and budget to see how many clicks you can expect.
Tracking CPC over time flags when an audience is getting more expensive to reach, which is often the first sign a campaign needs new creative or targeting.
Frequently asked questions
How is cost per click calculated?
Divide total ad spend by the number of clicks. Spend 200 dollars for 400 clicks and your CPC is 50 cents.
What is a good cost per click?
It varies enormously by industry and platform, from a few cents to many dollars. Judge it against the revenue each click ultimately brings in, not in isolation.
Can I work out clicks from a budget?
Yes. Divide your budget by your expected CPC. This tool solves for whichever value you leave blank.